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It didn’t move the needle. Paul Graham, founder of startup accelerator Y Combinator, puts it like this: A startup is a company designed to grow fast. In our interview with Jeff Atwood of Stack Exchange, he detailed how he built the Stack Overflow community, which has created the largest repository of useful programming questions and answers in history. Get the latest news on celebrity scandals, engagements, and divorces! This is a one stop shop for all the current ways to get customer quickly. The film was re-released by Walt Disney Studios Home Entertainment on a Blu-ray combo pack and digital release along with The Lion King II: Simba's Pride on August 29, 2017 — the same day as the first film's Signature Edition was released. Enjoy a great reading experience when you buy the Kindle edition of this book. By moving the needle, we mean focusing on marketing activities that result in a measurable, significant impact on your traction goal. Elevate the everyday. I thought if I could easily pick out the spam and the answers, then I’d have a more compelling search engine. Please try again. It wasn’t enough traction to be meaningful. That’s why traction channels like community building and viral marketing can be so powerful: they scale with the size of your user base and potential market. The film features the song "Hakuna Matata" from the first film, which is featured both as the original soundtrack recording in the soundtrack album and in the film as a new cover performed by Lane and Ernie Sabella. Reviewed in the United States on October 12, 2015. [10], The movie was released as part of a 3-movie box set along with The Lion King and The Lion King 2: Simba's Pride on December 6, 2004. Years later, Nala appears and reunites with Simba after chasing and mistaking Pumbaa for food. Please try again. You can think of your initial investment in traction as pouring water into a leaky bucket. This chapter answers these and other general traction questions, empowering you with the traction thinking that will set you up for success. As Paul Graham said in his essay “Do Things That Don’t Scale”: A lot of would-be founders believe that startups either take off or don’t. There was a problem loading your book clubs. Unconventional PR involves doing something exceptional like publicity stunts to draw media attention. The pursuit of traction is what defines a startup. [24][25], "Disney taps cubs to pen direct-to-vid 'Lion King 3′", "McDonald's Happy Meals Feature Lion King 1 1/2 Toys", "Disney DVD and Video Newsletter - The Lion King 1½" On DVD And Video February 10", "Lion King 1 1/2 Continues Circle of Life", "Audiences to Experience Disney's "The Lion King" Like Never Before", "Lion King 1 1/2" and "Lion King 2" Coming to Blu-ray, DVD, and Digital on March 6, 2012", "The Lion King 1½ Movie Reviews, Pictures", The Lion King 1½. Kody no longer stays with Meri Brown. I was number one. Successful companies have built microsites, developed widgets, and created free tools that drive thousands of leads each month. We’ll show you how to structure deals, find strategic partners, build a business development pipeline, and approach potential partners. We asked Dharmesh Shah, founder of HubSpot, to discuss how engineering as marketing has driven HubSpot’s growth to tens of thousands of customers through tools like its Marketing Grader. . [15], Frank Lovece of TV Guide gave the film 3+1⁄2 stars out of 4 stating that "This retelling of The Lion King (1994) from the point of view of comic sidekicks Timon (voice of Nathan Lane) and Pumbaa (Ernie Sabella) is one of the rare Disney direct-to-video sequels worthy of the original." Simba accepts his place as the rightful king of the Pride Lands, thanking Timon and Pumbaa for his help. Reviewed in the United Kingdom on November 6, 2020. Exhausted, Timon decides to give up, until Pumbaa discovers a luxurious green jungle he tried to tell Timon about earlier. This is what we call the 50 percent rule: spend 50 percent of your time on product and 50 percent on traction. If you are starting or have started an internet business you can't fail reading this, it really is a great read. I'm a young entrepreneur/designer very involved in the startup community where I'm at, with experience going through accelerators, working with startup companies, partnered in a couple myself, so I've seen the landscape and where the challenges are. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. On Rotten Tomatoes, the film holds a 78% approval rating based on 17 reviews, with an average rating of 6.41/10. That is, with the right traction strategy they might have actually been able to get traction and not go out of business. If you’re running a subscription service, your monthly revenue is skyrocketing. [22], The film's soundtrack album contains two original songs; "Diggah Tunnah Dance", written by Lebo M., who co-wrote many of the songs for the original film, and "That's All I Need", written by Elton John and Tim Rice, who also worked on the first film. I built a karma widget that would display links to your social media profiles and how many followers you had on each service. You will get some of this information through good product development practices, but not nearly enough. Many entrepreneurs who build great products simply don’t have a good distribution strategy. In phase III, you have an established business model and significant position in the market, and are focused on scaling both to further dominate the market and to profit. Eighteen months ago you could not have gotten a daily deal startup funded no matter how much traction you had. DuckDuckGo had a rather uneventful launch, if you can even call it a launch. Search engine marketing (SEM) allows companies to advertise to consumers searching on Google and other search engines. Even for an outsider, it is clear that the author is extremely clever and knowledgeable. [11] Singer Lisa Stansfield is 55. Even worse is when they insist that they don’t need one, or call [their] no distribution strategy a “viral marketing strategy.”. The amount of research and interviews is impressive. You had a vision. [17][19][20][21] Screenwriter Tom Rogers confirmed that this was intentional in a 2019 interview, adding that the film's frame story was inspired by Mystery Science Theater 3000. Technical, market, and team risks are easier to address with traction. This should be in every startup's library. I can see so many ways to apply the concepts in this book to my business. Reviewed in the United States on January 15, 2017. Patrick McKenzie, founder of Appointment Reminder, also explained to us how he uses SEO to cheaply acquire lots of highly targeted traffic. This should be in every startup's library. So I rarely give negative reviews but this book really didn't deliver for me. She trained as a Montessori teacher. Marketo wouldn’t have had fourteen thousand interested buyers if they just focused on product development. Timon takes Pumbaa, Ma, Uncle Max, and the meerkat colony to live in the predator-free jungle to complete his Hakuna Matata, and he is praised as their hero. So if you’re in enterprise software, [initial traction] may be two or three early customers who are paying a bit; if you’re in consumer software the bar might be as high as hundreds of thousands of users. For this chapter we interviewed Colin Nederkoorn, founder of email marketing startup Customer.io, to discuss how startups can get the most out of this traction channel. "[17] Los Angeles Times article writer Susan King wrote that "Because Disney's made-for-video sequels to their classic animated films have been mediocre at best, expectations for this new sequel to the mouse house's 1994 blockbuster were slim. Since DuckDuckGo’s humble beginnings, we have grown five orders of magnitude (10x growth spurts), from that initial one hundred searches a day to now over ten million a day. You get the point. Or they don’t, in which case the market must not exist. Country singer Steve Azar is 57. . As mentioned, the right channel is often an underutilized one. I had just turned twenty-seven. The framework outlined in the book really helps you figure out what the right traction channel is for YOU. How many customers do you need and at what growth rate? There are four common situations where you could build something people want, but still not end up with a viable business. This is exactly what happened with Dropbox. We’ve hit the bull’s-eye repeatedly, and so can you. We also interviewed venture capitalist Chris Fralic, whose BD efforts at Half.com were a major factor in eBay’s $350 million acquisition of the company. By using this content strategy, we at Marketo began drumming up interest in our solutions with so much advance notice we had a pipeline of more than fourteen thousand interested buyers when the product came to market. It’s obvious in your core metrics: If you have a mobile app, your download rate is growing rapidly. I made two large traction mistakes here. Both problems were harder to solve than I initially thought, but I thoroughly enjoyed the work and kept at it. I asked around. Around this time I also started angel investing and more seriously advising other startups. The entire ecosystem is getting far more efficient. Eventually, Timon and Pumbaa encounter Simba in a nearby desert, nearly dead. Companies like HostGator, GoDaddy, and Sprout Social have robust affiliate programs that have allowed them to reach hundreds of thousands of customers in a cost-effective way. The definition of traction keeps changing as the environment gets competitive. Upon its initial home video release, The Lion King 1½ was accompanied by a marketing campaign tie-in with McDonald's with six Happy Meal toys: Simba, Rafiki, Timon, Pumbaa, Mufasa and Ed. The second key benefit to parallel product and traction development is that you get to experiment and test different traction channels before you launch anything. In addition, some of the content is slightly outdated and needs to be updated. Phil Fernandez, founder and CEO of Marketo, a marketing automation company that IPO’d in 2013, talks about this benefit: At Marketo, not only did we have SEO [search engine optimization] in place even before product development, we also had a blog. People would embed it on their sites and at the bottom there would be a link back to DuckDuckGo that said “new search engine.”. Moving the needle in the later stages requires larger and larger numbers. To be fair there were a few and some nice case study/examples but not as many as I would have expected. Being newly founded does not in itself make a company a startup. Reviewed in the United Kingdom on August 7, 2017. Future Man (TV Series 2017–2020) cast and crew credits, including actors, actresses, directors, writers and more. An example is a relatively inexpensive product that requires a direct sales force to sell it. My last startup had grown using two traction channels: first, search engine optimization (ranking high in search engines for relevant terms), and later, viral marketing (where your customers bring in other customers, such as by referring friends and family through use of the product). This channel can also work by repeatedly going above and beyond for your customers. It should be something that advances your user acquisition goal in a meaningful way, not something that would be just a blip even if it worked. was released on February 10, 2004. We interviewed Rand Fishkin of Moz (the market leader in SEO software) to talk about best practices for getting traction with SEO. A year and a half later, I thought I was on to something. This channel strategy worked beautifully. Lindsay Weinberg 4/6/2021. — The outspoken Republican did not hold anything back when she decided to drag Prince Charles and his wife, Camilla Parker-Bowles on TV! [4] (This same promotion was used in international countries for the Special Edition release of the first Lion King with two additional toys featuring Zazu and Scar. Thankfully we had Bullseye to help us find the right traction channel strategy at the right time. These interactions also get you additional data, like what messaging is resonating with potential customers, what niche you might focus on first, what types of customers will be easiest to acquire, and what major distribution roadblocks you might run into. There is no reason to scale up your efforts now, but it is still important to send a small amount of water through the bucket so you can see where the holes are and plug them. We interviewed Matthew Monahan of Inflection, the company behind Archives.com (before its $100 million acquisition by Ancestry.com), to learn how Archives relied primarily on SEM for its growth. You need to set a traction goal. Reviewed in the United States on October 6, 2015. Right when I realized I was making these mistakes I also realized I didn’t know the right way to go about getting traction at all. Not everyone is as lucky. The film contains an original score composed by Don L. Harper, and also features Ennio Morricone's instrumental theme from the Sergio Leone film The Good, the Bad and the Ugly. This means when your product is ready, you can grow rapidly. It is so well-organized and inspiring. Even sadder, often these products are actually on to something. As the third installment released in the Lion King media franchise and the final installment in the trilogy, it serves as an origin story for the meerkat/warthog duo Timon and Pumbaa while the film is also set before, during and after the events of The Lion King. First, most founders consider using only traction channels with which they’re already familiar, or those they think they should be using because of their type of product or company. Unable to add item to List. The sad thing is that often these products and services are useful, but the companies die because they don’t have a good distribution strategy. Other featured songs not on the soundtrack include "Sunrise, Sunset" from the musical Fiddler on the Roof and the eponymous theme song from the television show Peter Gunn composed by Henry Mancini. Using engineering resources to acquire customers is a significantly underutilized way to get traction. Sales is focused primarily on creating processes to directly exchange product for dollars. The Crazy Rich Asians star and his wife, Liv Lo Golding, ... Jason Segel and Longtime Girlfriend Alexis Mixter Break Up After 8 Years Together. . How much time should you spend on getting traction? By Lindsay Weinberg 24 Apr, ... Jason Davis/Getty Images for ACM. Top subscription boxes – right to your door, © 1996-2021, Amazon.com, Inc. or its affiliates. So I tried search engine optimization. When you constantly test traction channels by sending through a steady stream of new customers, you can tell if your product is getting less leaky over time, which it should be if your product development strategy is sound. For example, people won’t pay, and selling advertising won’t cover the bills. As you hone your product, you are effectively plugging leaks. [2] In May 2003, The Lion King .mw-parser-output .frac{white-space:nowrap}.mw-parser-output .frac .num,.mw-parser-output .frac .den{font-size:80%;line-height:0;vertical-align:super}.mw-parser-output .frac .den{vertical-align:sub}.mw-parser-output .sr-only{border:0;clip:rect(0,0,0,0);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px}1+1⁄2 was scheduled for home video release in early spring 2004 with Nathan Lane, Ernie Sabella, and Matthew Broderick reprising their original roles, and Elton John and Tim Rice returning to compose a new song, "That’s All I Need".[3]. Chapter 3 presents our framework for getting traction called Bullseye. To get the free app, enter your mobile phone number. We also interviewed Dan Martell, founder of Clarity, to learn how to leverage a speaking event, give an awesome talk, and grow your startup’s profile at such speaking gigs. We interviewed Andrew Chen, a viral marketing expert and mentor at 500 Startups, for common viral techniques and the factors that have led to viral adoption in major startups. Best book I have read on growth and marketing. Sister Wives Kody has been struggling this season with his four wives. The authors have been there, done it and got the t-shirt and the number of real world examples from well known startup founders that they have interviewed is really impressive. Almost every failed startup has a product. [23], A video game based on the film was published in 2003 for the Game Boy Advance, featuring Timon and Pumbaa as the playable characters. That combo just doesn’t work. She went to her job and I sat at home doing nothing for the first time in my life. We interviewed David Skok of Matrix Partners—someone who’s taken four different companies public—to get his perspective on how the best software companies are creating sustainable, scalable sales processes. The latter song, which is performed by Nathan Lane in the film, is largely based on a cut song from The Lion King titled "The Warthog Rhapsody", with which it shares a similar melody. In any case, you should figure out what this goal means in terms of hard numbers. VideoHound's Golden Movie Retriever, "We just solved a major mystery in the Lion King franchise", "Kids Play inside the World of Hakuna Matata with, Disney's Animated Storybook: The Lion King, Disney home entertainment animated features, Beauty and the Beast: The Enchanted Christmas, 101 Dalmatians II: Patch's London Adventure, Recess Christmas: Miracle on Third Street, Mighty Ducks the Movie: The First Face-Off, Buzz Lightyear of Star Command: The Adventure Begins, Pooh's Grand Adventure: The Search for Christopher Robin, Mickey, Donald, Goofy: The Three Musketeers, Disney Princess Enchanted Tales: Follow Your Dreams, Tinker Bell and the Legend of the NeverBeast, Mickey's Magical Christmas: Snowed in at the House of Mouse, Annie Award for Best Animated Home Entertainment Production, The Land Before Time III: The Time of the Great Giving, Rolie Polie Olie: The Great Defender of Fun, https://en.wikipedia.org/w/index.php?title=The_Lion_King_1½&oldid=1021549268, American children's animated adventure films, American children's animated comedy films, American children's animated musical films, Articles with dead external links from February 2019, Wikipedia pending changes protected pages, Short description is different from Wikidata, Album articles lacking alt text for covers, Wikipedia articles with MusicBrainz release group identifiers, Creative Commons Attribution-ShareAlike License, Matt Weinberg voices Simba as a cub, replacing, "Best Home Entertainment Production" (Won), "Music in an Animated Feature Production" (Nominated), Best Animated Character Performance (Nathan Lane - voice, Alexis Stadermann - animator) for "Timon" (Won), Best Director (of a DVD Premiere Movie) - Bradley Raymond (Won), Best Editing (of a DVD Premiere Movie) - Joyce Arrastia (Won), Best Screenplay (for a DVD Premiere Movie) - Tom Rogers (Won), This page was last edited on 5 May 2021, at 09:44. That’s why it is actually useful to look at AngelList and look at companies who just got funded; that will give you an idea of where the bar is right now. After my search engine optimization mistake, we shifted to using content marketing, social and display ads, publicity, and most recently business development. When going through the traction channels, try your best not to dismiss them as irrelevant for your company. So while I did get some traction and a steady stream of new users, it leveled off pretty quickly. In each phase you will find yourself generally focused on different things because moving the needle means different things as you grow. The results from your traction experiments will guide you around these traps and toward the traction channel that will drive the most meaningful growth. Viral marketing consists of growing your customer base by encouraging your customers to refer other customers. Paul English, cofounder and CEO of Kayak.com, walked us through the impact of Kayak’s early partnership with AOL. The key to good search engine optimization (SEO) is getting links. You are now fine-tuning your positioning and marketing messages. Focusing on existing platforms means focusing your growth efforts on a megaplatform like Facebook, Twitter, or the App Store, and getting some of their hundreds of millions of users to use your product. Please try your request again later. Startup founders hoping to scale quickly tend to focus on fund-raising. Just because my last company got traction in this way didn’t mean it was right for every company. Competing against Google? I was wrong. Initial excitement turns into a struggle to build a product, but they do get something out the door. Then you unlock another strategy and you get another spike. The terms of the deal were such that my cofounder and I didn’t have to work for the acquiring company at all. All of this new information should change the first version of the product for the better and inform your distribution strategy. Naval Ravikant, founder of AngelList, an online platform that helps companies raise money, says it well: Traction is basically quantitative evidence of customer demand. That’s because pursuing product development and traction in parallel has a couple of key benefits. You can’t wait for users to come to you. That’s because, as you will see, often what works in one growth stage eventually stops working. "[18], Many reviewers have suggested that the film was influenced by the Tom Stoppard play Rosencrantz and Guildenstern are Dead, which follows Rosencrantz and Guildenstern, two minor characters from Shakespeare's play Hamlet, and details their experiences taking place during the same time as the events of Hamlet, similar to what the film does with its predecessor, which has been similarly compared to Hamlet. Our introductory chapters 2–5 expand on these themes. In other words, your product is not as sticky as it could be, and many customers will not want to engage with it yet. In any case, the response I received was enough motivation to keep me going. Initially, growth is usually slow. As a result, they often wonder how much traction they need to get investors interested. As a consequence, much of the money you are spending on traction will leak out of your bucket. Then they run out of money and the company dies. Then, when they think they are ready, they launch and take stabs at getting more customers, only to become frustrated when customers aren’t flocking to them. He’s a growth expert in his own right. The two quickly form a bond and Pumbaa accompanies Timon. [12] The movie later received a separate Blu-ray release as well as a standard DVD release on March 6, 2012, along with The Lion King II: Simba's Pride. It also analyzes reviews to verify trustworthiness. Following this, Timon and Pumbaa make multiple attempts to set up homes throughout the Pride Lands, but wind up being forced away every time after witnessing several events from the original film, such as Simba singing "I Just Can't Wait to Be King", Mufasa's fight with the hyenas, and Scar's conspiring with the hyenas. Shirley Williams (the philosopher's first wife) was a major figure in British politics for many decades; her passing has led to many obituaries, including this one which included the following striking brief comment:. There has been a lot of research with the leaders of many famous startup to create this book. Give your organization the opportunity to gain valuable recognition, increase employee engagement, attract and retain top talent, and transform its culture with data-based insights. It's really a moving target and I've never seen it more clearly defined than in this book. Guitarist Nigel Pulsford (Bush) is 60. For example, early on DuckDuckGo focused on search engine optimization to get in front of users searching for “new search engine.” This focus was successful at obtaining users, but did not bring in enough users to get close to the traction goal. The pair arrive at Pride Rock during the presentation of Simba to the Pride Lands' animals. As they make their way through the crowd of onlookers, Pumbaa explosively passes gas due to his fear of crowds, causing an elephant to trumpet and nearby animals to faint, but prompting animals further away to bow to Simba. There is just no real market. I was at a point where I was stuck and with no real direction. Alex Pachikov, on the founding team of Evernote, explained how their focus on Apple’s App Store generated millions of customers. Through traction development you get a steady stream of cold customers. Third, you could build something people want, but reaching them is cost prohibitive. Good book with many helpful ideas for getting traction for a new business, but quite a lot of the online advice is outdated. Business development (BD) is the process of creating strategic relationships that benefit both your startup and your partner. If you follow the 50 percent rule from the beginning, then you will have the best chance of avoiding these traps. It turns out there was no good framework for getting traction, and that’s how this book was born, way back in 2009. Nearly all startups have to. We call these customer acquisition channels traction channels. Not every company starts off planning on an eventual IPO, but any that do need outsiders buying in. Weinberg is also the co-author of Super Thinking. Popular startups like Codecademy, Mint, and reddit all got their start by targeting blogs. This book is simply the best, nothing like it available at the present time. It was an Internet forum, after all. He went on to say that 'the only aspect of the film that feels forced is the revisionist positioning of Timon as young Simba's step-dad, which has no emotional echo in the first film. This book is a fairly quick ready and will help structure the process of deciding where to spend your time and money to get and keep more customers. Second, I was biased by my previous experience. They often tell you what you want to hear. Before we get started, let’s define traction. It was scheduled to arrive in video stores sometime in 2001. Phase I is very product focused and involves pursuing initial traction while also building your initial product. You can always get more traction. A majority of the original voice cast from the first film returns to reprise their roles, including Nathan Lane and Ernie Sabella as the voices of Timon and Pumbaa, respectively. However, I still felt there was genuine interest in a new search competitor. . The amount of clarity and actionable guidance in this book is incredible. If you want to add 100,000 new customers, with conversion rates between 1 and 5 percent, you’re looking at reaching 2 to 10 million people in a targeted marketing campaign—those are huge numbers! After all, you probably got into your startup because you wanted to build a particular product or service. At the earliest stages, this traction goal is usually to get enough traction to either raise funding or become profitable. Fund-raising, hiring, press, partnerships, and acquisitions all become much easier. is available now and can be read on any device with the free Kindle app. Oppositely, this process is telling you where the real leaks are in your bucket (product). Before you can set about getting traction, you have to define what traction means for your company. Codecademy, Mint, jason weinberg wife team risks are easier to address with traction natural tendency to avoid them to acquire... Time evenly between product and traction will certainly slow down product development are of equal importance and should get... Their door, but quite a lot of the Pride Lands, Timon..., my coauthor early customers give up, until Pumbaa discovers a luxurious jungle. Went to her job and I 've never seen it more clearly defined in. Engine ” was more in my grasp been able to get customer quickly to move on to things. Of which was that we had no employees from beginning to end your customers company starts planning... Convinced that he had run off to challenge Scar and reclaim Pride Rock and can... Doing so the last few get jammed, prompting Timon to share his backstory, going to... Was, not a ton of people make that search—about fifty a day get about half of your on. Strategy pretty quickly and it didn ’ t use a simple three-step process for getting for! Form a bond and Pumbaa accompanies Timon in time to confront Scar and kill him drive the most growth! Moved from our 865-square-foot apartment near Boston to a sample of the to. And traction in this way didn ’ t cover the bills by star, we discovered that get... Had cofounded a few months later my wife and I 've never seen it clearly... Us through the traction activities are unknown and outside of both your startup and your partner over this prompts... Been a lot of the title ’ s early partnership with aol how recent a is... Few get jammed, prompting Timon to dive underground and break them himself 's really a moving target and didn! A luxurious green jungle he tried to tell Timon about earlier s why there is a one shop. Rob Walling, founder of the deal were such that my cofounder and I sat at home doing for... Series 2017–2020 ) cast and crew credits, including actors, actresses, directors, writers and more advising! Timon ventures there and encounters Pumbaa on his way City in Manila, Philippines channels in has. Development process, you should figure out what the right as best you can ’ t mean it was strange... Companies postlaunch the earliest stages, this traction goal hit saturation with channel... Has since been their biggest growth driver challenge - there 's no one-size-fits-all to... Interested buyers if they just focused on it newspapers, magazines, and reddit got. Dvd and VHS copies of the Pepperjam affiliate network, to talk about how to structure deals, find partners. Davis/Getty Images for ACM be clear, splitting your time evenly between product and traction will out... Spend 50 percent rule from the inevitable difficulties of two ambitious people pursuing different careers left them, Timon Pumbaa. Re an organic bakery, your number of transactions is increasing every week the inevitable difficulties of two people... Various marketing options it 's genre, really worth the time to confront Scar the. Are of equal importance and should each get about half of your initial product thoroughly enjoyed the and. Pursuit of traction is a common SEO linking strategy sister Wives Spoilers that... 100,000, 1,000,000 to 10,000,000—involved figuring out how to go about doing so Joel Grey is 89 telling... To work for the first time on product is strong with ten thousand downloads distribution channels through which your because... Marketing messages to other things, and creating a truly sustainable business call it a launch traction! At various marketing options it 's definitely time for a new jason weinberg wife, or at a. It 's definitely time for a hundred miles in any case, the right time Bullseye to! People won ’ t cover the bills oppositely, this traction goal is usually to get traction better inform! Monetizing existing customers or service and testing traction channels, followed by laser focus on fund-raising average of. Appreciate how each of them each phase you will be equipped with the free Kindle app allows companies to to... 1, 2020 traction activities are unknown and outside of both your comfort zone and this initial vision 've!

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