23 October 2020,
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Managing your Google My Business listing during COVID-19. With the coronavirus (COVID-19) pandemic, businesses all over the world are seeing the impacts of this crisis, whether they have more business than they can handle (e.g., grocery stores) or customers have stopped coming in altogether. Denn damit werden aktuelle Updates in der lokalen Suche besonders prominent dargestellt. COVID-19 update posts will appear at the top of a business’s profile in local search. This may change depending on the ongoing status of the pandemic, but for now you should assume the post will disappear after 14 days. Nachdem Google im Kontext des Coronavirus in den vergangenen Wochen bereits mehrere Änderungen für GMB-Account-Inhaber und Webmaster bekanntgegeben hatte, wird nun die neue Beitragsoption „Update wegen COVID-19“ vorgestellt. Google Assistant has come up with an interesting song to encourage everyone to take COVID-19 vaccines. How should you handle Google My Business listings when circumstances force a multi-location brand to consolidate? New Google My Business features aim to help SMBs pivot and survive COVID-19 The new tools and capabilities mirror the expanding role of GMB as a gateway to both offline and online services. Google My Business has a brand new post type that highlights such announcements in search results. Niklas Lewanczik Google is committed to supporting you with the tools, resources and insights that you need to continue driving productivity. How Ecommerce Businesses Can Prepare SEO & Content for Post-COVID-19, Responsive Search Ads Are Now Default Type for Google Ads, Google Search Patents 2020: The Mega-Post Roundup, Top SEO Secrets From the Leading Organizations, Changes to regular service, such as moving to takeout/delivery only, Safety precautions being taken by the business, In-stock, low stock, or out of stock announcements for high demand products. Take a look at how you can leverage your Google My Business listing and Google reviews to keep your business … Dein wichtigster Touchpoint zur Digitalbranche. Starting today, we’re rolling support links out to merchants in an additional 18 countries such as Italy, Spain and Japan. How to Boost Business With Google Reviews in the Age of COVID-19. It’s a good idea to let customers know how this affects your business by managing your Google My Business correctly. Before you use the Google My Business API, you need to register your application and obtain OAuth 2.0 credentials. To help local businesses share how their communities can support them during COVID-19, we recently began allowing merchants in six countries to add support links for donations and gift cards to their Business Profiles on Google. Subscribe to our daily newsletter to get the latest industry news. Google Posts for local businesses arrived on the scene in early 2016. Google Australia took in more than $5 billion last year despite some of the worst advertising market conditions on record. As it stands, the shelf life for a COVID-19 post is the same as any other Google My Business post – 14 days. Your free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps. Google has many special features to help you find exactly what you're looking for. Um die Google-Suche in diesen Zeiten möglichst up to date zu halten, hatte Google für Webmaster bereits einen umfangreichen Guide bereitgestellt, der erklärt, wie man Websites für die Suche pausieren (oder im schlimmsten Fall abmelden) sollte. The Google My Business API provides an interface for managing business location information on Google. Bitte trage deine Email ein, wir senden dir ein neues Passwort per Email zu. If your business is affected by COVID-19, update your Google My Business profile to provide the most accurate information to your customers. Google My Business - Drive Customer Engagement on Google Get customers with a great Business Profile You can post photos and offers to your profile to … This question is one I’m now increasingly receiving from local enterprises. Note: In response to coronavirus (COVID-19), chains may now create Posts via the API for a limited time. Google to show which local businesses ‘temporarily closed’ in Search, Maps amid coronavirus outbreak Local data accuracy becomes critical at a time like this. So gibt es ein neues Markup für verlegte, gecancelte oder virtuelle Events, während Google jüngst erklärte, wie Unternehmen bei Google My Business als „vorübergehend geschlossen“ markiert werden können. To quickly let people know about changes, you can update your Google My Business profile to share more detailed information about how your businesses are responding to COVID-19. With these new sets of features, Google will allow small businesses … COVID-19 update posts will appear at the top of your business profile in local search. So you can continue to publish other types of posts, and the COVID-19 post will remain pinned to the top. On a desktop computer, sign in to Google My Business. For example, change your hours of … Scroll down and find the first area that lists the days of the week and times Click the pencil next to “Add hours.” You’ll then see a list of options pop up, including Brunch, Pickup, Delivery, Takeout and more. However, the posts will be displayed in both desktop search and mobile search. We have been working in close collaboration directly with the WHO. Unlike regular Google My Business posts that allow other types of media to be attached, COVID-19 posts allow text only. Google My Business – Drive Customer Engagement on Google Resources to help your business manage through uncertainty We know that COVID-19 presents unique challenges for businesses. (Last Update April 1, 2020) SHOULD I MARK MY BUSINESS IN GMB AS TEMPORARILY CLOSED? GMB may ask for information such as: … Mithilfe desselben lassen sich folgende Informationen angeben: Mit einem Klick auf „Vorschau“ kann der Beitrag noch einmal geprüft werden, der Klick auf „Veröffentlichung“ bringt das Update direkt in die Local Search. Diese Option sollte Googles neue Update-Funktion allerdings obsolet machen. Während die Coronapandemie die Unsicherheit bei Usern und Unternehmen schürt, versucht Google im Rahmen aktuell relevanter SEO-Optionen für Klarheit und Aktualität bei der digitalen Informationsbeschaffung zu sorgen. They were initially dubbed as “Business Cards” and in their testing phase they did not pull content from a Google My Business listing or other feeds. Google My Business As a precautionary health measure for our support specialists in light of COVID-19, we're operating with a limited team. Google My Business listings now have access to a new type of post designed for announcements related to COVID-19. Über 30.000 Abonnenten können nicht irren. Here’s how to post an announcement related to COVID-19 in Google My Business. Dabei kann es um veränderte Öffnungszeiten oder neue Lieferoptionen gehen. COVID-19 posts can be published only from the desktop version of Google My Business. Nachdem Google im Kontext des Coronavirus in den vergangenen Wochen bereits mehrere Änderungen für GMB-Account-Inhaber und Webmaster bekanntgegeben hatte, wird nun die neue Beitragsoption „Update wegen COVID-19“ vorgestellt. New hours? Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! REST Resource: v4.accounts; REST Resource: v4.accounts.admins Always keep your profile updated. For details on how to get started with the Google My Business API, see Basic setup. Google My Business has halted certain features of its services due to the coronavirus and also has limited functionality during this time. Updates im Business-Profil: Informationen zu Maßnahmen, Services, Support und Co. anzeigen. Erforderliche Felder sind mit * markiert. Melde dich jetzt zu unserem NEWSLETTER an: Deine E-Mail-Adresse wird nicht veröffentlicht. Von der Mobile-First-Indexierung über die DSGVO bis hin zum Aufstieg von TikTok hat er schon manche Entwicklung der Branche begleitet. | 03.04.20. With a degree in communications, Matt ... [Read full bio]. Im Zuge der Coronakrise hatte Google zuletzt eine Reihe von Maßnahmen für Webmaster und Unternehmen verabschiedet. In the menu on the left, click Info. Über den Google My Business Account bei Twitter … At the top of the page, choose the “COVID-19 update” tab. Google My Business (GMB) is no longer optional — it's an essential part of any business's online presence and often the first place customers look for up-to-date information about your company. Every business can use a COVID-19 post if it needs to. Außerdem wurden erst diese Woche diverse neue Markups zu Ankündigungen im Kontext des Coronavirus veröffentlicht. If you run a restaurant that relies on takeout sales, … These new COVID-19 posts are available to all listings, whether it’s a healthcare organization or a local restaurant. Über den Google My Business Account bei Twitter wurde angekündigt, dass es für Kontoinhaber jetzt möglich ist, Updates zum aktuellen Umgang mit dem Coronavirus ganz oben in das Listing zum eigenen Profil zu integrieren. Außerdem duldet die Suchmaschine derzeit Namenszusätze wie „To Go“ oder „Lieferung möglich“ bei GMB. Greg Sterling on September 10, 2020 at 3:24 pm Google has introduced a new set of “health & safety” business attributes tied to COVID-19. That means, if the information remains relevant after 14 days, the same post will have to be published again. Get more control over your local delivery options. Zum Beispiel neu eingerichtete Lieferoptionen oder Informationen dazu, dass die Belegschaft handlungsfähig, aber im Home Office ist. Deine E-Mail-Adresse wird nicht veröffentlicht. Thanks for your patience, as it … Im Profil muss der gewünschte Eintrag geöffnet und dann im Menü auf „Beiträge“ geklickt werden. Zusätzlich nennt Google noch spezifische Größenanforderungen für hochgeladene Dateien im Kontext der Updates: Diese neueste Option bei Google soll dazu beitragen, dass Suchende stetig über den aktuellen Stand bei Unternehmen informiert und deren durch die Coronapandemie etwaig veränderte Services oder Angebote nachvollzogen werden können. Dort findet sich nun ein neues Tab: „Update wg. Brands which made rapid adaptations in 2020 to continue serving the public are now having to make longer-term decisions based on the COVID-19 recession, altered consumer behavior, and budget. Niklas Lewanczik ist studierter Literatur- und Medienwissenschaftler und schreibt für OnlineMarketing.de seit Jahren über diverse Themen im Digital-Marketing-Bereich. neues Markup für verlegte, gecancelte oder virtuelle Events, duldet die Suchmaschine derzeit Namenszusätze wie „To Go“ oder „Lieferung möglich“ bei GMB, wie man Websites für die Suche pausieren (oder im schlimmsten Fall abmelden) sollte, diverse neue Markups zu Ankündigungen im Kontext des Coronavirus veröffentlicht, Öffnungszeiten und vorübergehende Schließungen, Änderungen an Geschäftsabläufen, etwa „Speisen nur noch zum Mitnehmen“, „Nur Lieferung“, „Weitere Informationen per Telefon“, Neueste Informationen zu Maßnahmen am Standort in Bezug auf Sicherheit und Hygiene, Mindestens 400 × 300 Pixel und 10 KB Dateigröße, Höchstens 10.000 × 10.000 Pixel und 25 MB Dateigröße. In the coming days, we’ll make it possible for businesses to easily mark themselves as “temporarily closed” using Google My Business.” Matt Southern has been the lead news writer at Search Engine Journal since 2013. SEO-Experte Barry Schwartz hat die Funktion bereits getestet und liefert ein Beispiel. Delivery only? “During the unprecedented COVID-19 … Covid posts only support a summary field and a call to action field. When these alerts are no longer relevant, new Alert post creation for type COVID-19 will be disabled. Wer einen Unternehmens-Account bei Google My Business (GMB) hat, kann nun mehr aktuelle und krisenbezogene Informationen zum eigenen Business in der lokalen Suche teilen. Its tax bill rose to $76 million. Google is temporarily removing some features from Google My Business as a result of limitations caused by the COVID-19 situation. COVID-19“. New post type now available on GMB web → https://t.co/lXSquJdzxq. Auf der Google-My-Business-Hilfeseite erhalten die GMB User detaillierte Angaben zur Integration der neuen Updates. Google is releasing a series of updates to help local businesses to adapt to the COVID-19. A COVID-19 post appears more prominently by getting pinned to the top of your business profile. Through our philanthropic arm Google.org, we are committing $50 million to the global COVID-19 response, focusing on health and science, access to educational resources and small business support. Many businesses must — temporarily — close during the Coronavirus/COVID-19 pandemic that’s happening now. Bei Änderungen kann über „Zurück“ wieder auf die Update-Funktion zugegriffen werden. We know that COVID-19 presents unique challenges for businesses. There's no denying the grave significance of … Google My Business, which is something all businesses should be using, has now created a unique type of post that’s specifically created for COVID-19 announcements. Posts made by Chains should be related to business updates relevant to coronavirus (COVID … COVID_19: Alerts related to the 2019 Coronavirus Disease pandemic. On March 15, Google released a statement about COVID-19 measures, stating “Based on data from governments and other authoritative sources, Google Search and Maps will now display if a place, like a school or local business, is temporarily closed. GOOGLE MY BUSINESS ESSENTIALS DURING COVID-19 This paper will provide some clarity for business owners and managers regarding their options and best practices for using Google My Business (GMB) amid COVID-19 restrictions and shutdowns as well as setting up for success during recovery. On your computer, sign in to Google My Business. Hours of operation and temporary closures, Changes to how the business operates, such as takeout or delivery only, call for details, or others, Updates to how the location is being managed as it relates to safety and hygiene. 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