23 October 2020,
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Last year, Duboeuf released the first-ever Beaujolais Nouveau rosé; the second iteration is dry, fresh, and acid-driven, with bright citrus flavors. How fitting!)

Today, Beaujolais Nouveau is a star and the day of its release one of the biggest parties of the year. Because nouveau-style wines are meant to be uncomplicated, fun, and easy-drinking – just the kind of juice you want for convivial gatherings of friends and family. But as other Beaujolais wines, particularly cru Beaujolais, have become more popular among sommeliers and wine insiders, many oenophiles have shoved Beaujolais Nouveau aside, claiming that these young wines undercut the region’s reputation; because vinification is fast, with no time for aging, the wines tend to be light and simple. By the 1970s, Beaujolais Nouveau Day was well-known in France, and in 1982, the prominent négociant Georges Duboeuf brought the celebrations to the U.S.

© 2020 Forbes Media LLC. Some shops are seeing a longer turnover in inventory, and many restaurants are throwing scaled-down Beaujolais bashes. In the United Kingdom, Beaujolais Nouveau consumption peaked in 1999 at about 740,000 bottles. An essential meeting point in Lyon! Soon, Beaujolais Nouveau fêtes spread beyond the region’s borders, even including races to see who could be the first to deliver the newly released bottles to Parisian wine shops. On the palate, it offers fruity, tart and slightly tannic flavours. Banners proclaiming “Le Beaujolais Nouveau est arrivé!” became commonplace, and the race from Beaujolais to Paris attracted increasing media coverage each year. The unlikely rise to fame of a tepid and unimposing wine could be one of the most heartening stories in the world of noble French vines, stodgy oenophiles and glittering stemware. If the release of Beaujolais Nouveau is celebrated all over the world, the most important events will be held in France, such as in Les Sarmentelles de Beaujeu, the historic capital of Beaujolais. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. Perhaps the most ironic twist of all is that while Beaujolais Nouveau is mostly associated with commercial production – Georges Duboeuf, the face of Beaujolais Nouveau, is the region’s largest producer – those who have adopted nouveau-style winemaking stateside are some of the United States’ most beloved, innovative, artisanal winemakers, such as Martha Stoumen and Cruse Wine Co. Why? As the name suggests, these are the new wines from the most recent harvest, bottled and sold after anywhere from three weeks to three months after grapes are plucked from the vine. The third Thursday in November may be Beaujolais Nouveau Day, but American winemakers are getting in ... [+] on the fun.

Lovers of light and fresh wines (it is kept at 14 ° C maximum) rejoice are reminded that summer may be a distant memory, but it's always possible to meet again and enjoy a cheerful aperitif! (A baby wine to celebrate a new baby? The winemakers of the region are collectively aging—and, after all the years of fanfare and comedic races to bring the wine to market, Beaujolais Nouveau itself may be growing old. For 34 years starting in 1951, November 15 was the official release date, but it … Considering that Valdiguie was once mistakenly called “Napa Gamay,” this nouveau version from Cruse Wine Co. is a cheeky twist on Beaujolais Nouveau. The third Thursday of November is always Nouveau Day – more specifically, Beaujolais Nouveau Day, when wine shops around the world proclaim the arrival of the young Beaujolais wines, which are not allowed to be sold before this date. In pitchers filled from the growers barrels, wine was drunk by an eager population. From 23:45, place at the parade of torches and the traditional barrel roll accompanied by the fanfare Beaujol'éfémère, while waiting for the piercing and tasting of Beaujolais Nouveaux 2019, at midnight! I tell the stories behind all things wine, drinks, food, and travel. or because there’s a whole lot thrown into this juicy, super-drinkable, nouveau-style wine. “Beaujolais Nouveau can handle bold flavours, rich, dark, and luxurious French classics.” – Chef Dan Crouch * Deposit £10 per person Many people have never cared for it, anyway, and although more than half of Beaujolais Nouveau is consumed in France, the wine has a relatively cool reputation in its home country. Each fall the new Beaujolais would arrive with much fanfare. Others have branched out, using traditional vinification techniques or experimenting with other grape varieties. If you buy now, there’s still time to get it in time for Thanksgiving celebrations! For Beaujolais Nouveau, the fruity pinkish-red wine of eastern France’s Beaujolais region, has gone from cheap plonk to superstar (though still cheap) and, every third Thursday in November, drives millions of French into revelry the very second the new vintage is released.

Many use the Gamay grape and strive to replicate the new wines of Beaujolais, even releasing the wine on Beaujolais Nouveau Day to absorb some of the excitement. Perhaps—but it’s just as probable that, with millions of bottles of the wine abruptly available right as 45 million American turkeys meet their maker, producers saw a perfect and timely marketing marriage. From November 20 to 24, the city will welcome the new vintage with an opening ceremony, tasting courses, a prestige dinner, a night out, a torchlight parade and a gourmet market, etc. New Clairvaux, a winery in the northern end of the Sacramento Valley, makes a Nouveau Tempranillo, while River Road Family Vineyards and Winery, about 60 miles north of San Francisco, makes a Pinot Noir Nouveau.

Smithsonian Institution. Lacking some in maturity and finesse, the wine was traditionally just a guzzler for the table and something with which to celebrate the end of the exhausting harvest season, but over time the wine’s release became an anticipated event, and the wine itself—though still not considered a stunner—the cause for celebration. Beaujolais Nouveau Day is marked in France on the third Thursday in November (21st) with fireworks, music and festivals. By the 1970s, Beaujolais Nouveau Day was well-known in France, and in 1982, the prominent négociant Georges Duboeuf brought the celebrations to the U.S. Photo by Alastair Bland. Shortly thereafter, Beaujolais Nouveau… Another low-intervention, southern Beaujolais producer with a natural bent, Domaine Dupueble uses a quick carbonic maceration to create this juicy, easy-drinking wine.

The wine, as a general rule, is simple—but its this very simplicity, and the rapidity of production, that is so attractive. Duboeuf also makes a Beaujolais-Villages Nouveau, which has even more structure and depth. What does Beaujolais taste like? 2019.

While some nouveau producers only sell their wines locally, here are some of the best Beaujolais Nouveau and American nouveau wines that you can actually find and drink this Nouveau Day.

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