how to drink bourbon jim beam

Many will tell you there’s only one way and that’s neat, or with a splash of water, or never add ice or heaven forbid, never ever add ginger ale. googletag.enableServices(); Neither Flavor is…, Maker’s Mark Introduces its 1st Wood Finishing…, Hard Truth Distilling Goes Back to Founders Irish…, Ohio Becomes 2nd State to Make ‘Cocktails…, The J.W. Deerfield, IL 60015-4964. It's his reply to anyone who asks him how to drink his bourbon. Please drink responsibly. Fred goes on to say that he gets asked all the time what’s the best way to drink bourbon. In today’s politically correct world, listening to Fred will take you back 20+ years to a time when people spoke their mind. If you add ginger ale the bourbon police will come knocking on your door to take away your Bourbon Card! His answer is simple, Any Damn Way You Want. Oooops, something went wrong. If you want to put ice in it, go for it. And a whiskey writer at one time coined the term, “The Kentucky Chew” on the way my Dad tasted his bourbon. When you put your nose into the glass to smell the bourbon, you want to part your lips or open your mouth then smell. © 2020 Beam Suntory Inc. Deerfield, IL But, just in case you need a few suggestions, below you'll find a collection of our favorite recipes for your drinking pleasure. var gads = document.createElement('script'); So, for your joy, we’ve collected some of Fred’s greatest drink recipes featuring our No.1 bourbon. These are the words of current Jim Beam Master Distiller and 7th generation Beam, Fred Noe. It's his reply to anyone who asks him how to drink his bourbon. I don’t like rules on it. How to Drink Bourbon in Four Easy Steps Step 1: Look at the Color. update your browser to view this website correctly. Drink it any damn way you please. When bourbon gets cut to bottling strength with demineralized water it dilutes the color, flavor and the strength. And the reason he did that is different parts of your mouth pick up different flavors. ~ Fred Noe, Jim Beam Master Distiller. As the bourbon gets deeper and darker in color the flavor get’s more complex. All rights reserved. The lighter the color, the lighter the bourbon will be in flavor. If you would like to add your distillery, product or services to our site, please visit our Contact Us page. After you drink the bourbon, you want to assess the flavor it leaves behind, that’s the finish. How to feature your cocktail. “Any damn way you please” are the words of current Jim Beam® Master Distiller, 7th generation Beam, Fred Noe. ~ Fred Noe, Jim Beam Master Distiller. gads.async = true; Well, folks here’s a refreshing uncut tale from one of the industries well known master distiller’s that addresses the true way to enjoy bourbon. © 2019 Beam Suntory Inc. Chicago, IL Jim Beam Brands Co. var googletag = googletag || {}; The use and access to the information on this site is subject to the terms and conditions set out in our legal agreement. node.parentNode.insertBefore(gads, node); Jim Beam Brands Co. See all featured cocktails. So, for your joy, we’ve collected some of Fred’s greatest drink recipes featuring our No.1 bourbon. ~ Booker Noe, Master Distiller. Merchandise Mart, 222 W. Merchandise Mart Plaza Open your damn mouth. We also offer a Suppliers Directory to help distilleries find the products and services needed to operate a modern distillery. googletag.cmd = googletag.cmd || []; Fred explains that a whiskey writer coined the phrase, “The Kentucky Chew.” And the Kentucky Chew was born. There are lots of experts out that the will explain to you how to drink bourbon. If you want to add a little Ginger Ale, water, cocktails. Please try again later. When bourbon gets cut to bottling strength with demineralized … 510 Lake Cook Rd. '//www.googletagservices.com/tag/js/gpt.js'; var node = document.getElementsByTagName('script')[0]; The use and access to the information on this site is subject to the terms and conditions set out in our legal agreement. (function() { If you don’t open your mouth the alcohol will go up your nose and you won’t really smell the bourbon. Stay Informed: Sign up here for our Distillery Trail free email newsletter and be the first to get all the latest news, trends, job listings and events in your inbox. Suite 1600, Chicago, IL 60654 All trademarks are property of their respective owners. As the bourbon is rolling around in your mouth, you want to chew on it. var useSSL = 'https:' == document.location.protocol; To visit the world’s #1 bourbon you must be of legal drinking age. We provide a comprehensive list of Farm Distillery, Craft Distillery and Established Distilleries Tours in our easy-to-use Distillery Directory. Where he put it in his mouth and rolled it all around and chewed on it. So he wanted to work that whiskey all around and chew on it. You know my Mom drinks her bourbon with ginger ale and I never saw Booker give her *#!t for doing it. gads.type = 'text/javascript'; We provide a comprehensive list of Farm Distillery, Craft Distillery and Established Distilleries Tours in our easy-to-use Distillery Directory. gads.src = (useSSL ? It’s his answer to people who ask him how to drink bourbon. If you would like to add your distillery, product or services to our site, please visit our, George Washington's Distillery and Gristmill, Southern Distilling Company - Contract Distillation, Sign up here for our Distillery Trail free email newsletter, Kentucky’s Edge Bourbon Conference & Festival. All rights reserved. As Fred points out, this is the fun part of the entire process! As the bourbon gets deeper and darker in color the flavor get’s more complex. The lighter the color, the lighter the bourbon will be in flavor. We also offer a Suppliers Directory to help distilleries find the products and services needed to operate a modern distillery. If Fred has something to say, he’s going to say it in his own proud hillbilly way. In the video, Fred explains how his dad, Booker Noe taught him long ago how to truly enjoy a bourbon and he’s been sharing the gospel ever since. Booker had a unique way of tasting bourbon. googletag.defineSlot('/194193449/Right_4', [[300, 600], [300, 250]], 'div-gpt-ad-1517683904641-0').addService(googletag.pubads()); Jim Beam 7th generation Master Distiller Fred Noe takes us on a colorful and entertaining video journey on how to drink bourbon the proper way. These are the words of current Jim Beam Master Distiller and 7th generation Beam, Fred Noe. You want to put the bourbon in your mouth and roll it around your entire mouth to get all the flavors. Signing up is fast, simple and FREE! Looking on Twitter, it looks like they actually use #AnyDamnWayYouPlease. But, just in case you need a few suggestions, below you'll find a collection of our favorite recipes for your drinking … About UsAdvertiseSubmit an Press ReleaseAdd to Distillery DirectoryAdd to Supplier DirectoryContact Us Privacy PolicyTerms of Service, 2020 Pappy Van Winkle Bourbon Lineup is Out – 13…, 3 Year Drought is Over– Michter’s Announces…, Buffalo Trace Distillery Releases Limited Supply…, 2020 Election Flavored Vodka. “Any damn way you please” are the words of current Jim Beam® Master Distiller, 7th generation Beam, Fred Noe. 'https:' : 'http:') + Dant Legacy Rebirth is Well Underway as Log…, IWSR’s 2020 Global Alcohol Trends Report…, DistilleryTrail.com provides insights for the Spirits and Distillery Business. }); DistilleryTrail.com provides insights for the Spirits and Distillery Business. googletag.pubads().enableSingleRequest(); Drink it any damn way you want. It’s his answer to people who ask him how to drink bourbon. Different parts of your mouth pick up different flavors and you don’t want to miss any of them. })(); googletag.cmd.push(function() { The DistilleryTrail newsletter to gets you the latest distilled spirits news, trends, jobs and events in your inbox.

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