made to stick: why some ideas take hold and others come unstuck pdf

The story of Jared (a 425lb student who lost 100lbs by eating Subway everyday) did more to shift the perception of subway as unhealthy than any campaign could have done. Then the groups were separated: brown eyes were to sit at the front of class, blue eyes at the back. such fun to read * Saturday Guardian * ... an entertaining, practical guide to effective communication. Concreteness makes it much easier for people to understand what the vision/objective it. Smart, lively . Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Made to stick – Why some ideas take hold and others come unstuck by Chip & Dan Heath. The imagery is vivid and helps implant it within our brains. No-one believed them. Three powerful & proven strategies that will help you master interpersonal communication and lead you to the next steps forward in your social life. Reviewed in the United States on February 16, 2019. Fedex has used the power of stories inside their organisation to inspire similar behaviour (for example, carrying packets by hand to the airport due to traffic jams). A classic example is: “Do onto others as you would have them do onto you.” In Made to Stick, Chip and Dan Heath explain why ideas stick, and provide the reader with a “sticky blueprint.”, Reviewed in the United Kingdom on August 3, 2018. Ronald Reagan asked one question: “Are you better off now than you were four years ago”. The message was Simple, Unexpected, Concrete, Credible, Emotional and created a good Story around it. Use concrete language that everyone understands without jargon: "The beauty of concrete language—language that is specific and sensory—is that everyone understands your message in a similar way." Thus we store things in different places – some visually, some aurally etc. The most powerful way to get a person’s attention is to break a pattern (as our brains filter out consistency and only focuses on what’s different). Reviewed in the United Kingdom on 2 May 2019. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Stories are very good at preventing the curse of knowledge as they force one to simplify and use concrete language. Buy Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck by Heath, Chip, Heath, Dan (ISBN: 9781588365965) from Amazon's Book Store. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He found the ones that had lasted were full of concrete details (who did what to whom…) and light on conceptual ideas. Nordstrom’s ran a successful campaign where they told stories of unexpected standards of service (e.g. Just last week at Bring Your Child to Work Day a colleague asked me to talk to her daughter about communication and my job as a business analyst. Reviewed in Australia on 25 September 2014. Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. Indeed I will go a step further – I think it may well be more useful to us than any single book on teaching. Story is the oldest form of stickiness. 0 out of 5 ( There are no reviews yet. ) They were less likely to donate when told that the money would help about 3 million starving children in Africa. Made to Stick by Chip and Dan Heath "When an expert asks, 'Will people understand my idea?,' her answer will be Yes, because she herself understands." Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. The nature of surprise is critical in learning. We therefore need to become ‘masters of exclusion’ in order to strip an idea down to its bare essentials (without losing its profoundness). The brown eyes were given extra time at breaks and told they were more intelligent.

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