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You’ll be curating content like a boss in no time. His work culminated in the MEng thesis, “Decoding Algorithms for Complex Natural Language Tasks”, which won the 2007 Dimitris N. Chorafas Foundation Prize and 2007 Charles and Jennifer Johnson Award for Outstanding Master of Engineering Thesis in Computer Science. Decoding Algorithms for Complex Natural Language Tasks. “Even more significant, was the chance to interact with students and recent alumni with entrepreneurial ambitions on a daily basis,” he notes. The challenge though is that many marketers are not well suited to play the role of a full-time content publisher. Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. Add blog@curata.com to your trusted senders list. Read about: Pawan Deshpande, MIT ‘06, MEng ‘07; Ted Tewksbury, MIT ‘83, SM ‘87 and PhD; Todd Coleman, MIT SM ‘02, PhD ‘05; Wendi Heinzelman, MIT SM ‘97, PhD ‘00; Sachin Katti, MIT PhD ‘09; Yehia Massoud, MIT PhD '99; Sridevi Sarma MIT PhD '06; Mark Somerville, MIT PhD ‘98; David Wentzlaff, MIT PhD ‘11; and Vanessa Wood, MIT PhD ‘11. Marketing has been traditionally tasked with selling themselves. Curata helps curators by automating parts of this process. “At some point, I realized that if they can start a company, then I probably can too.”, Although he did not create the term ‘content curation,’ Pawan has been on the cutting edge of online marketing practices, particularly business to business (b2b), as he builds Curata and HiveFire. Pawan Deshpande. Branavan, Pawan Deshpande, Regina Barzilay. He got work in a startup during IAP through the Alumni Association Externship program. Pure happenstance made us consider a vertical Account Based Marketing (ABM) program. Computation Structures (6.004) enabled me to appreciate how MOSFET’s can be built up to a functioning computer. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. Curation can help. Sign in to like videos, comment, and subscribe. Outside of coursework, my MEng experience under Prof. Regina Barzilay has impacted me in many ways that I did not expect. At Google, he was exposed to natural language processing while working on machine transliteration—an experience that influenced him to deepen his research in this area when he entered the MEng progam. Pawan Deshpande is the founder and CEO of Curata. Also, I remember ridiculing 6.UAT with friends because it was not a technical class, but it has been immensely valuable looking back given that there are more days that I now spend in a word processor, making slides or speaking at a conference than I do in code. Good news is on its way! Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. Instead, the algorithms can make a best guess and a curator can take it from there. Fill out the form below to get your copy instantly. While the businesses and messages are different, they all want to know, A roundup of this week’s best content marketing content for content marketers. “To that end,” Pawan says, “I envision HiveFire building our current area of expertise to address similar challenges faced in other markets.”. Software Engineering lab (6.170) introduced me to the discipline and rigor of software engineering in teams rather than simply programming as a individual contributor. And, he gained a better understanding of the economics of entrepreneurship through “The Business of Software” (15.358). Pawan Deshpande. Download our hands-on guide and learn time saving ways to sift through the noise and quickly find content gold! Free Download: How to Curate Content Like a Boss Don’t have the time, staff, or budget to produce enough content for all of your marketing channels? The name Curata was derived from curation, which is for what their product is used. Content Marketing How to Motivate Your Content Marketing Team. How to Motivate Your Content Marketing Team. Analytically thinking through a deeply technical problem, distilling down a complex set of concepts into a paper, and presenting and justifying my research in conferences have all continued to influence my problem solving sensibilities for technical and business issues alike.”, Although Pawan acknowledges the benefits of his father’s guidance—Desh Deshpande is co-founder of Sycamore Networks, creator and enabler of MIT’s Deshpande Center for Technological Innovation and an influential technology entrepreneur and visionary—Pawan also credits several MIT experiences. It was the inadvertent outcome of an ABM pilot Curata ran over six months. Contributed by Pawan Deshpande. When asked what are the less obvious things he learned from his EECS experience, Pawan says: “There are two courses in particular that have been useful, and, impacted my post-MIT life at a start-up in ways I did not expect at the time. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. His work at Curata has been recognized through the 2010 Boston Business Journal's 40 under 40 Award, and through the Massachusetts Technology Leadership Council's 2012 Sales & Marketing Technology of the Year Award. Ten EECS alumni were featured in the 2012 MIT EECS Connector. More From Pawan Deshpande. How Content Marketing Drives Sales Throughout the Buyers’ Journey, Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives, Content Crush: The Best Content Marketing Content This Week, Content Marketing KPIs: Mapping Content’s Organizational Influence, Content Calendar Template: 12 Must-Have Fields, Content Marketing Interview Questions & Answers [Template], The Emergence of the Content Marketing Platform, Case Study: Building an Industry Focused ABM Strategy, The Content Marketing Pyramid: A Strategy For Generating More with Less. >. Pawan Deshpande is the founder and CEO of Curata, a leading provider of content marketing software. Mar 16, 2017 By Pawan Deshpande Track the Impact of Your Salesforce Campaign Like a Shadow Wolf Salesforce Customer Relationship Management (CRM) software is, like standing desks and junkets to warm climates, popular with marketers. I work with a lot of content marketers in a lot of different organizations. Take a deep dive into the marketing technology universe. Six Reasons to Hire Your Audience: The Benefits of UGC . (He used to amuse himself programming with QBASIC). MIT International Science & Technology Initiatives (MISTI), Ted Tewksbury, MIT ‘83, SM ‘87 and PhD ‘92. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. LinkedIn: Pawan Deshpande. He suggests, for example, the case of library and information services professionals also requiring similar technology. Curata is a content marketing software company based in Boston, MA. —Pawan Deshpande, founder and CEO of HiveFire, Inc. He is an accomplished entrepreneur, marketer, and technologist. More companies are opening up content positions in their departments thanks to the growth in, and corresponding investment in content marketing, with 75% of companies increasing content marketing investment. The beauty of applying algorithms and artificial intelligence to help a content curator is that the algorithms do not have to be right all the time. As an undergraduate, Pawan participated in four internships -- at Kubi Software, IMLogic, Microsoft, and Google. “One of my favorite xkcd comics that really speaks to me,” Pawan notes, “is entitled 11th grade (, Pawan says there are three types of EECS experiences that have left a lasting impression on him: classes, internships, and the M.Eng. Watch Queue Queue Although Pawan acknowledges the benefits of his father’s guidance—Desh Deshpande is co-founder of Sycamore Networks, creator and enabler of MIT’s Deshpande Center for Technological Innovation and an influential technology entrepreneur and visionary—Pawan also credits several MIT experiences. The pinnacle of Pawan’s studies came as he worked under Prof. Regina Barzilay in the MEng program, which he describes as “perhaps the most enjoyable, influential and intense experience at MIT.”  Unlike problem sets, or short-lived internships, for the first time, Pawan was able to deeply immerse himself in a single research problem for months at a time in collaboration with his labmates. program. We’ll email you a copy as well, but click here for some instant gratification. Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications. Since he was in the fourth grade, Pawan Deshpande has been fascinated with computing, programming and online content. S.R.K. Content curation is the process. We use machine learning, natural language processing, and artificial intelligence to power two software platforms: Curata Content Curation Software (CCS), and Curata Content Marketing Platform (CMP). He previously attended MIT where his graduate thesis won top departmental and international awards. Discover Hidden Backlink Opportunities This post from the Portent blog is a great, These are our picks for the best content marketing articles, inspiration, and how-tos of the week. For all commercial enquiries related to Entrepreneur Asia Pacific, please contact sales@entrepreneurapj.com, For all editorial enquiries related to Entrepreneur Asia Pacific, please contact editor@entrepreneurapj.com, For all contributor enquiries related to Entrepreneur Asia Pacific, please contact contributor@entrepreneurapj.com, Pawan Deshpande is the founder and CEO of. These days effective marketers proactively engage through content. Research Interests: Faculty & Non-Faculty Supervisors. User Interface Design (6.831) demonstrated the value of usability in software, which is often overlooked by engineers as just shrink-wrap. Closing the GAAP: a new mentorship program encourages underrepresented students in the final stretch of their academic marathon. Thesis. M. Eng. (2007 Dimitris N. Chorafas Foundation Prize) (2007 Charles and Jennifer Johnson Award for Outstanding Master of Engineering Thesis in Computer Science) Papers. Read the latest issue of the MIT EECS Connector — the annual publication of the Department of Electrical Engineering and Computer Science. Directly after finishing his MEng in 2007, Pawan decided to start his own company, HiveFire, with his freshman year roommate Kevin Chevalier (also an EECS graduate, 6-3 ‘06, MEng ‘07).

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